Cal Ranch is located at the center of San Joaquin Valley, a world renowned produce growing region. They provide only the finest natural food for natural energy and a healthy lifestyle.
Cal Ranch's redesigned logo is symbolic of the California state flag, with a bear replacing the traditional rooster on the weather vane. The logo is a bold quick read that stands out against the white background on the packaging.
Cal Ranch wanted to adopt a simple, fresh, and elegant design more unique to their brand that would stand out on shelves against the competition and communicate the high quality of their ingredients. The vibrant watercolor illustrations are bold and eye-catching against the stark white background.