North Coast Heritage Grain Alliance
North Coast Heritage Grain Alliance was the 2015 recipient of Sloat Design Group's third annual Farm to Shelf service grant. Formed in 2014 and headed by Deborah Walton of Canvas Ranch, North Coast Heritage Grain Alliance is a non-profit based in Petaluma, CA. We set out to gain a deeper understanding of what heritage grains are, their history, how they are grown, and how they differ from modern grains. We also familiarized ourself with the local growers and artisans that make up this heritage grain community.
Several logos were presented, all with a sense of history and representative of the artisan feel that relates directly to the products and people that the organization stands for. The new branding was also extended to a robust website that provides education and resources for new and existing farmers, and connects grain farmers and users through a forum where discussions range from growing techniques to pricing.
See the full case study at farmtoshelf.org.
"We are a startup nonprofit with a very ambitious mission: to return a local grain economy to the North Coast. We are so thrilled to be working with Sloat Design – they get us! Our group of farmers, millers, bakers, craft brewers, and distillers would never be able to do what the Sloat Design team can do in building our strategic positioning and brand identity from a very strong base of research."
Deborah Walton, Canvas Ranch