brand development / identity / package design

Combining old world techniques and modern flavors, Geláre is a fusion of Italian gelato and creamy American style ice cream. With cafes worldwide, Geláre appeals to a wide variety of cultures by connecting to memories of the simpler, carefree times of days gone by.

A refined color palette and classic artwork help to communicate the fine, hand-crafted quality of this premium ice cream. The updated brandmark has a friendlier feel with increased legibility to promote brand awareness.