Attracting attention and attaining credibility can be a challenge or any new brand, but when the category is based primarily on family name and heritage this can be especially daunting. Lighthouse Vineyards was in search of a label that could quickly demand attention and draw the consumer in to hear their unique story. Just as the bright beacon of light guides ships along their route, directing them away from danger, Lighthouse has come to be known as a symbol of safe harbor among the perplexing sea of wines available today.