Recommended Reading from PG&E's Claudia Kotchka
by Claudia Kotchka

Change By Design: How Design Thinking Transforms Organizations and Inspires Innovation
by Tim Brown

The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness
by Virginia Postrel

The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization
by Adam Morgan

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
by Adam Morgan

Paper or Plastic: Searching for Solutions to an Overpackaged World
by Dan Imhoff

A Client's Guide to Design: How to Get the Most Out of the Process
(AIGA)

What every business needs.
And how.
(AIGA)

Sustainable Packaging Coalition
website

AIGA
website