BRAND IDENTITY
PACKAGE DESIGN

Roy Yamaguchi

Chef Roy Yamaguchi grew up in Japan and Hawaii surrounded by island cuisine that strongly emphasized fresh local ingredients. His childhood experiences with exotic flavors and spices inspired him to become a Master Chef. His invention of a style of cuisine fusing the spices of Asia and sauces of Europe that highlighted traditional island dishes earned him the title “the father of modern East-West cooking”. Sloat Design Group extended these traits into a brand that shares his inspirations, even if you're on the main land.