Sonoma Flatbreads’ delicious organic pizzas have no artificial flavors, colors, or preservatives –only simple, flavorful ingredients that have been responsibly sourced. Sloat Design Group was tasked with creating a new package design and logo that would express these values while providing maximum shelf presence. The new packaging gains a farm-fresh, natural aesthetic, with appetizing photography and colorful hand-cut illustrations that differentiate each flavor. This new brand personality distinctly positions Sonoma Flatbreads as a key player in this highly competitive frozen pizza category.
"Thank you for your great work! I love the design and really feel that the 'look, feel, and vibe' we wanted was captured."
Alan Hoover, Sonoma Flatbreads