Giddy Up & Go granola had gained a loyal following due to it’s great taste and strict gluten-free standards, but unfortunately the brand name, Thoughtful Food, was almost invisible and the flavor was hard to identify. They asked us to reposition their brand in a way that would allow them to expand into new product categories. We worked together to define their brand strategy, personality, and tone of voice.
The new branding conveys their philosophy that the best foods are those that are simple, pure and clean. The vibrant colors and lighthearted feel communicate their promise that a restricted diet can be as fun and easy as it is delicious.
"Working with Sloat Design was such a great experience. Their creativity and attention to detail is incredible and they were just so easy to work with. They helped us define our branding and packaging by taking the time to get to know us and we couldn't be happier with the end result!"
Jennifer Bielawski, CEO, Founder
Thoughtful Food, Inc.